Who's visiting our websites

DGC Ltd · Manx Drain Solutions · Silverdale Limited. How many people looked at each website, how they found it, and what they did while they were there.

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VisitOne time someone opens one of our websites. If the same person comes back tomorrow, that's 2 visits.
Real personA visit where someone actually had our page on their screen and looked at it: for 10 seconds or more, or looked at 2+ pages, or sent us a message.
RobotsComputer programs that open websites automatically (search engines checking pages, spam tools). They make the numbers look bigger, so we don't count them as real people.
Typed our address / saved linkThey typed the address in, used a bookmark, or tapped a link in WhatsApp, a text, an email or a QR code. People we give our address to (cards, vans, quotes) show up here.
Google search (free)They searched on Google and clicked our normal listing. We don't pay for these. Getting more of them is what SEO is about.
Google Ads (paid)They clicked our advert on Google. We pay Google for every one of these clicks.
First pageThe first page someone sees when they arrive: often the page Google or an advert sent them to.
Time readingHow long our page was actually on their screen. A tab left open in the background doesn't count.
SEOShort for "search engine optimisation": making the website easy for Google to understand, so Google shows it higher up, for free, when people search.
Position in GoogleWhere we appear in Google's list. 1 is the very top. 10 is the bottom of the first page. 11 or more is page two, which hardly anyone looks at.
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What this tells us
    How people behave, depending on how they found us
    Each row is a different way people found the website. Compare how long each group stayed and how much they looked at. Tap a row to see only that group everywhere on this page.
    How they found usVisitsReal peopleGoogle's own
    count    		Time reading
    (each)    		Pages looked
    at (each)    		New
    visitors    		Customer
    messages
    Visits includes robots. Real people are visits where someone actually looked at the page. Time reading and pages looked at are averages for the real people only. New visitors had never been to the site before. Google's own count ("engaged sessions") also counts tabs left open in the background and robots that hold a page open, so it's higher.
    The first page people saw
    Where people landed when they arrived. These are the pages doing the work of bringing people in.
    PageVisitsGoogle's own
    count    		Average time
    reading    		Pages looked
    at (average)    		New
    visitors    		MessagesLast visitMostly came from
    Averages here include every visit, robots too, so they're lower than for real people. Messages here include our own tests of the form. Last visit is the most recent day someone arrived on that page; a greyed date is a week or more ago, so it's past activity, not something happening now.
    Every page people looked at
    Every page opened, not just the first one. This shows which content actually gets read.
    PageTimes
    opened    		Different
    people    		Time reading
    (each time)    		Read to
    the end    		Messages
    sent here    		Last visit
    Read to the end: how often people scrolled at least 90% of the way down the page. Messages sent here include our own tests of the form.
    Messages and enquiries
    What people did with the contact form, with dates.
      Messages sent through the website form
      Each message someone sent, with how they found us and the page they landed on. Names and details are private, so they're in the Silverdale Canvassing app's Responses tab, matched by the time. Times are UK time.
        Taps and buttons
        Who tapped the phone number or email address, and which buttons people pressed, and on which page. Recorded from 27 Sep 2026.
          Where people are
          Isle of Man towns first, then other countries. Visits from abroad with no real people are nearly always robots.
            What time people visit
            Isle of Man time. Handy for knowing when adverts should run and when someone should be ready to answer the phone. Hover or tap a bar for the numbers.
            Which day people visit
            What they used
            Phone or computer. If most real people are on phones, the phone version of the site matters most.
            DeviceVisitsReal
            people            		Time reading
            (each)            		Pages looked
            at (each)
            Exactly where they came from
            A more detailed list than "How they found us", naming the actual website or search engine.
              Google search and SEO
              What is SEO? SEO means making the website easy for Google to understand, so it shows us higher up when people search, for free. Most people click one of the top 3 results, and almost nobody looks past the first page (position 10). The higher our position, the more free visitors we get.
              What people typed into Google
              Search words from:
              Search words need a longer window than visits: most words are only typed a handful of times a year. These buttons only change the Google search section.
              Search wordsand the page Google showedTimes
              shown              		ClicksOur place
              in the list
              Which of our pages Google shows
              PageTimes
              shown              		ClicksOur place
              in the list
              Things we can't see yet
              Nothing is measuring these yet, so they can't appear on this page.